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Metadata & Discoverability

7% of the total score, decided by the 4 published rules listed below.

4 rules · 7% of the score

Why this dimension exists

Title, description and canonical control what a search or answer surface can show about the page.

Why it carries 7%

Moderate, and cheap to satisfy.

The rules it is scored by

Each rule is a single question the scanner asks about a page. Passing one adds its share of this dimension; failing it takes that share away. Every rule links to what it looks for and what evidence passes it.

What this dimension cannot tell you

A single-URL scan reads one page. It cannot see the rest of the site, it cannot see how a model behaves over time, and it cannot see whether the page is actually cited for the queries that matter. Those are the parts of the picture a score of this kind is blind to, and they are listed in full on the methodology page rather than implied here.

Questions about Metadata & Discoverability

What does the Metadata & Discoverability dimension measure?

Title, description and canonical control what a search or answer surface can show about the page.

Why is Metadata & Discoverability worth 7% of the score?

Moderate, and cheap to satisfy.

What does failing Metadata & Discoverability look like?

The rules above describe it precisely. Each states the condition it tests, and a scan reports which of them a page does not meet.

How do I improve Metadata & Discoverability?

Start with the rules worth the most, because that is where the points are. Every rule links to a page explaining what it checks and what evidence satisfies it, and a scan reports which ones a specific page currently fails.

Evidence and sources

Adding source citations produced the largest measured visibility gain for low-ranking sites, at +115%, ahead of the addition of expert quotations at +41% and statistics at +30-40%, across the strategies tested on generative engines. — Generative Engine Optimization, KDD 2024

The weighting behind this dimension follows that measurement. A failure here is reported as a rule rather than a score, so it can be checked against the page instead of taken on trust.

Primary sources